Goals don’t die from failure.
They die by choice.
Welcome to Ask Coach Tony!
These are unfiltered field notes from the goal-crushing life: coaching wins, personal breakthroughs, and the failures that taught both me and my clients the most.
All real, all useful, all here to help you move forward.
Ready for a dad joke?
Consider this a lighthearted amuse-bouche for your brain before we get serious. Sure, it might be groan-worthy—but hey, at least you’re getting your money’s worth, right? 😆
Three moles are crawling in a tunnel.
The first mole sticks his nose in the air and says, "I smell sugar."
The second says, "I think it smells more like honey."
The third says, "All I smell from back here is molasses."
You’re Already “Ready” Enough
Happy November…
The weather has turned, the holidays are on the horizon, and New Year’s is already whispering that familiar pressure:
“Shouldn’t you be further along by now?”
This is the season of big reflections and even bigger resolutions. It’s the time of year when we start eyeing 2026 and wondering what needs to change. That means we are about to start telling ourselves we just need a little more time. A little more prep. Just one more thing.
But here’s the truth that nobody talks about:
“I don’t think I’m ready yet” is the fastest way to stay stuck.
This month on the Operation Melt blog, we’re flipping that script.
Because one mindset has the power to unlock everything you’ve been putting off:
Don’t wait to be ready. Figure it out as you go.
Readiness is a myth.
Momentum is what actually creates clarity.
And taking one messy step today will get you further than six more months of waiting for the perfect plan.
Let’s stop trying to predict every move.
Let’s stop obsessing over being fully prepared.
Let’s start. Let’s adapt. Let’s learn by doing.
Most Goals Die the Same Way. Here’s How to Keep Yours Alive.
I’m a big fan of Brene Brown’s summary of Theodore Roosevelt’s Man in the Arena speech about criticism. As is her way, she boils this famous speech down into a single poignant quote.
“If you are not in the arena also getting your ass kicked, I’m not interested in your feedback.”
There is an important lesson here about THE must-have choice for goal success. This same choice is what my Operation Melt vision is all about: building a world where goals don’t die of loneliness.
Because that’s what happens when you don’t try.
The goal languishes inside of you, lonely and begging for attention. Eventually, it fades away. Not because you failed, but because you never gave it a chance.
Goals don’t die from failure. They die from inaction.
They die by choice.
The Goal-Crusher’s Choice
Succeeding with your goals and making your dreams come true begins with one choice.
You have to choose to try.
That’s it.
No complicated process. No checklist.
No “five steps to change your life.”
Just make the choice to try.
It’s simple, and It works!
Even if it’s scary. Even if you don’t feel ready. Even if you might fail.
Your dreams deserve that attention.
Now It’s Your Turn to Build
We all have things we want to accomplish in life. Sometimes those are things we have never even said out loud. Whatever those dreams and goals are, they will simply die of loneliness unless we choose to do something about them.
Once you make the choice to try, you are making a choice to make your dreams come true.
Then you need a system to help you turn that choice into a goal you’ve crushed.
That is why I created Project Manage Your Life (PMYL). It is a system that helps you commit to meaningful goals, build a realistic plan that fits your life, and keep momentum until the work is done.
PMYL brings together everything I use with my coaching clients and packages it into three connected tools:
📘 Project Manage Your Life teaches the complete six-step PMYL framework for turning goals into accomplishments
📝 PMYL Workbook helps you apply the framework with exercises, templates, and coaching prompts.
🎯 PMYL Coaching provides accountability, clarity, and one-on-one guidance to keep you moving.
The best way to begin is with the PMYL Starter Kit. It bundles the book, the workbook, and a guided mini course so you can start writing your next chapter today.
Not quite ready for the full kit? You can still grab the free PMYL eBook and start learning the framework today.
💥 Remember that the winners in life are chosen from the playing field and not the sidelines. Nothing happens without a decision to try.
✨ I believe in you. Let me help YOU believe in you!
Meet Coach Tony
Tony Weaver is a master life coach, technologist, consultant, writer, and founder of Operation Melt.
He helps project managers and other left-brained high-achievers pursue their biggest goals.
Through free resources, personalized coaching, and his proven Project Manage Your Life system, Tony empowers clients to move their dreams from “someday” to success… one step at a time.
Learn more about Project Manage Your Life, the system my clients and I use to crush our goals, at OperationMelt.com/PMYL/
Meet Coach Tony