There’s a window when every new goal is most likely to quietly die. It’s shorter than you think, and it has nothing to do with willpower.
Here’s how my clients close it before it ever opens.

Welcome to Ask Coach Tony!
Ask Coach Tony is where I share unfiltered field notes from the goal-crushing life. These posts capture lessons from coaching clients, my own breakthroughs, and plenty of failures along the way. All real, all useful, all designed to help you find the courage to commit to your goals and the tools to crush them.
There’s a window when every new goal is most likely to quietly die. It’s shorter than you think, and it has nothing to do with willpower.
Here’s how my clients close it before it ever opens.
Early motherhood cost Allegra more than she expected. She found her way back with a bag of clay and a shelf in a friend’s flower shop.
Today, she’s helping other people navigate their own journeys.
My client had a business idea that sat in her head for months.
She had the skills, the timing, and everything she needed to make it happen.
Everything except one thing.
Gabbi was pouring herself into a dream job. And then it was gone.
That layoff changed everything.
It finally gave her permission to bet on herself
Are You Talking Yourself Into Chasing The Wrong Thing?
The words you say to yourself every day are either pointing you toward your own goals or quietly steering you somewhere else.
Most of us don’t notice which one is happening.